What We Can Learn from Revolve's failed Anti-Bullying Campaign

by - 2:11 PM

Revolve Anti-bullying Campaign

Okay. Let's talk about this,

Naturally, I was immediately horrified this existed.

I dug a bit deeper to see what in the world Revolve was thinking when they produced a product like this. I believe in giving people the benefit of the doubt and doing our research before we react based on what we perceive things to be. 

So, what was the purpose of this Revolve sweater? Why in the world are they giving negative commentary a platform ...on a $168 sweater? This makes absolutely no sense.

Turns out, their intention was an anti-bullying campaign, using words trolls used against celebrities on the internet. Unfortunately, the way they marketed this idea was a crash and burn.

Yes. There is SUCH a need for more anti-bullying messages. Yes, we need to stand up against hateful words and actions that attempt to devalue our brothers and sisters. Yes, we must start treating each-other with dignity and respect. Yes, yes, yes! Their intention was good, but they lacked wisdom in the delivery of this message.

Revolve, unfortunately, may have accidentally put 
gasoline on the bullying fire, rather than water.

Here's what we know:

"The capsule collection – originally conceived by LPA alongside Lena Dunham, Emily Ratajkowski, Cara Delevingne, Suki Waterhouse and Paloma Elsesser – was set to debut tomorrow as a direct commentary on the modern day 'normality' of cyber-bullying and the shared desire to create a community for those most affected by the epidemic.  Proceeds were set to benefit 'Girls Write Now', a charity focused on mentoring underserved young women and helping them find their voices and tell their stories through writing," the statement read. (original source: Fox News)

Good intentions, BAD delivery.

What We Can Learn from the Revolve Sweater Controversy

Most of us have a message, a good message, to share with the world. We want our voices to be heard and we want to impact hearts and minds to make this world a more beautiful, and welcoming place. We want to fight against bullying, racism, sexism, body-shaming, teen suicide, and all the horrific things that aim to decrease someone's worth. But the delivery of our message will determine whether we are picking up a bucket of water, or a can of gasoline.

We also must ensure our message is delivered in context. Instead of promoting what we are against because of our faith, ensure we are promoting more what we are for. Remember the greatest command is for us to first love God and love others. THAT is the heart of the Christian message.

Hate, it's time for you to leave this party. You're not welcome here any more. Your platform has been removed. 

Love, step up. It's your time to shine.

I don't know much about the company Revolve, but what I do know is that any company that has a platform, an opportunity to spread a message, should take the responsibility very seriously. Our world is already FULL of negative and hateful speech. We don't need to wear that on our bodies.

There is a possibility, Revolve knew exactly what they were doing. They wanted to get people talking. Either way, I hope they are learning from this, and understand how they had an opportunity to give LOVE a platform instead. 

And if they are ever stuck on words for POSITIVE clothing, I have a few ideas... just look at what God says about His children:

"I am fully known and fully loved" 
"I am fearfully and wonderfully made" 
"I am a child of God" 

If you had to wear a sweatshirt for the rest of your life, what positive message would you want written on it?

You May Also Like